{"id":1841,"date":"2024-04-30T14:04:44","date_gmt":"2024-04-30T07:04:44","guid":{"rendered":"https:\/\/si.fst.unair.ac.id\/?p=1841"},"modified":"2024-04-30T14:07:47","modified_gmt":"2024-04-30T07:07:47","slug":"tim-dosen-si-unair-berikan-pelatihan-digital-marketing-pada-pemilik-laundry-di-tulungagung","status":"publish","type":"post","link":"https:\/\/si.fst.unair.ac.id\/id\/2024\/04\/30\/tim-dosen-si-unair-berikan-pelatihan-digital-marketing-pada-pemilik-laundry-di-tulungagung\/","title":{"rendered":"Tim Dosen SI UNAIR Berikan Pelatihan Digital Marketing pada Pemilik Laundry di Tulungagung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1841\" class=\"elementor elementor-1841\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-165bf72 e-flex e-con-boxed e-con e-parent\" data-id=\"165bf72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83921a5 elementor-widget elementor-widget-heading\" data-id=\"83921a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tim Dosen SI UNAIR Berikan Pelatihan Digital Marketing pada Pemilik Laundry di Tulungagung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6157c9e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6157c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61275d0 elementor-widget elementor-widget-post-info\" data-id=\"61275d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f7a418d elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/si.fst.unair.ac.id\/id\/author\/editor1\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tEditor Satu\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-99623a0 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/si.fst.unair.ac.id\/id\/2024\/04\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>April 30, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47e585c elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>2:04 pm<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60cd78f e-flex e-con-boxed e-con e-parent\" data-id=\"60cd78f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1837cc5 elementor-widget elementor-widget-image\" data-id=\"1837cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"601\" src=\"https:\/\/si.fst.unair.ac.id\/wp-content\/uploads\/sites\/22\/2024\/04\/Tim-Dosen-1-1024x769.jpg\" class=\"attachment-large size-large wp-image-1845\" alt=\"\" srcset=\"https:\/\/si.fst.unair.ac.id\/wp-content\/uploads\/sites\/22\/2024\/04\/Tim-Dosen-1-1024x769.jpg 1024w, https:\/\/si.fst.unair.ac.id\/wp-content\/uploads\/sites\/22\/2024\/04\/Tim-Dosen-1-300x225.jpg 300w, https:\/\/si.fst.unair.ac.id\/wp-content\/uploads\/sites\/22\/2024\/04\/Tim-Dosen-1-768x577.jpg 768w, https:\/\/si.fst.unair.ac.id\/wp-content\/uploads\/sites\/22\/2024\/04\/Tim-Dosen-1.jpg 1103w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b25e462 e-flex e-con-boxed e-con e-parent\" data-id=\"b25e462\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-943e2df elementor-widget elementor-widget-text-editor\" data-id=\"943e2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keberadaan dua perguruan tinggi yang cukup besar yaitu Universitas Islam Negeri (UIN) Sayyid Ali Rahmatullah Tulungagung dan Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Tulungagung, di Desa Plosokandang, Kabupaten Tulungagung telah membantu perekonomian masyarakat. Banyak peluang usaha yang dijalankan oleh masyarakat, salah satunya adalah usaha laundry. Usaha laundry banyak dipilih karena tidak memerlukan keterampilan khusus dan modal tidak terlalu besar, hanya bermodal mesin cuci dan setrika. Namun semenjak pandemi Covid-19 melanda pada tahun 2020, omset usaha mereka turun drastis.<\/p><p>\u201cMahasiswa dari UIN Sayyid Ali Rahmatullah dan STKIP Tulungagung pulang ke kampung halamannya, seiring dengan dilakukannya proses pembelajaran secara daring dari rumah. Kami kehilangan konsumen utama, dan omset berkurang sampai 80 persen. Untuk mendapatkan pelanggan baru, kami harus melakukan promosi secara digital,\u201d ujar Muhammad Lutfi sekaligus pemilik ZAP Laundry.<\/p><p>Untuk itu, tim Universitas Airlangga dari Program Studi S1 Sistem Informasi mengadakan pelatihan berjudul \u201cPelatihan Mengoptimalkan Social Media dan Free Tools untuk Media Digital Marketing pada UMKM Jasa Laundry\u201d yang diselenggarakan pada Hari Sabtu, (21\/8\/2021). Pelatihan diselenggarakan di tempat Workshop ZAP Group Laundry di Desa Manggisan, Kecamatan Plosokandang, Kabupaten Tulungagung.<\/p><p>Pelatihan dihadiri oleh lima pemilik laundry di Tulungagung sekaligus pengurus Asosiasi Laundry se-Kabupaten Tulungagung, serta lima staf dari ZAP Laundry dan lima staf dari ABRISAM spesialis sofa springbed karpet. Materi yang disampaikan pada pelatihan itu adalah mengoptimalkan Free Tools Canva untuk mendesain materi\u00a0<em>digital marketing<\/em>\u00a0dan mengoptimalkan social media Instagram dan Facebook Page sebagai media\u00a0<em>digital marketing.\u00a0<\/em>Pelatihan dilakukan secara hybrid, yaitu\u00a0<em>offline\u00a0<\/em>dan\u00a0<em>online<\/em>.<\/p><p>\u201cKami memilih ZAP Laundry karena pemiliknya merupakan ketua Asosiasi Laundry se-Kabupaten Tulungagung, dan usahanya telah mempekerjakan mahasiswa dan masyarakat sekitar,\u201d kata Army Justitia, dosen Prodi S1 Sistem Informasi UNAIR.<\/p><p>Army berkata, tema pelatihan di kegiatan pengabdian kepada masyarakat tahun ini menyesuaikan tren kebutuhan akan keterampilan\u00a0<em>digital marketing\u00a0<\/em>yang dipicu dari peristiwa pandemi Covid-19.<\/p><p>\u201cLalu kenapa kami memilih UMKM? Karena tidak bisa dipungkiri, UMKM mengalami dampak cukup keras, terutama UMKM di bidang jasa, kuliner, dan\u00a0<em>fashion<\/em>. Disisi lain, UMKM terbukti mampu bertahan dan menjadi roda penggerak perekonomian di saat pandemi. Kegiatan ini juga merupakan upaya dukungan kami terhadap transformasi dan akselerasi UMKM Goes Digital,\u201d ucapnya.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-716c569 e-flex e-con-boxed e-con e-parent\" data-id=\"716c569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c26d0 elementor-widget elementor-widget-image\" data-id=\"c0c26d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/si.fst.unair.ac.id\/wp-content\/uploads\/sites\/22\/2024\/04\/Tim-Dosen-2.jpg\" class=\"attachment-large size-large wp-image-1847\" alt=\"\" srcset=\"https:\/\/si.fst.unair.ac.id\/wp-content\/uploads\/sites\/22\/2024\/04\/Tim-Dosen-2.jpg 1024w, https:\/\/si.fst.unair.ac.id\/wp-content\/uploads\/sites\/22\/2024\/04\/Tim-Dosen-2-300x225.jpg 300w, https:\/\/si.fst.unair.ac.id\/wp-content\/uploads\/sites\/22\/2024\/04\/Tim-Dosen-2-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-773c499 e-flex e-con-boxed e-con e-parent\" data-id=\"773c499\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca9f9c elementor-widget elementor-widget-text-editor\" data-id=\"0ca9f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kegiatan pelatihan disambut sangat antusias oleh seluruh peserta. Hal ini terlihat dari keseriusan peserta dalam mengikuti acara, dan banyak pertanyaan yang diutarakan terkait pengalaman mereka menggunakan social media.<\/p><p>Army menambahkan, kegiatan pelatihan tidak berhenti setelah pelatihan ini selesai. Pihaknya bersama tim akan melakukan pendampingan selama kurang lebih dua bulan untuk mengelola social media dan\u00a0<em>digital marketing\u00a0<\/em>dari mitra.<\/p><p>\u201cSelanjutnya, kami juga akan mengevaluasi kegiatan pendampingan pada bulan Oktober mendatang untuk melihat apakah ada dampak yang diperoleh, entah itu omset meningkat atau\u00a0<em>image branding\u00a0<\/em>yang semakin kuat,\u201d ucapnya.<\/p><p>Alamat live pelatihan yang disiarkan pada YouTube bisa diakses lewat\u00a0<a class=\"rank-math-link\" href=\"https:\/\/www.youtube.com\/watch?v=qEZ5jGubU6k&amp;t=2434s\">Pengabdian Masyarakat 2021 | Digital Marketing for Small Medium Enterprises \u2013 YouTube<\/a><\/p><p>\u201cKegiatan ini sangat luar biasa, banyak sekali ilmu dan manfaat yang didapat. Kami sangat terbantu dan kedepannya kegiatan ini tetap diadakan karena sangat membantu UMKM di Tulungagung di saat era pandemi,\u201d ucap pemilik ZAP Laundry yang juga Ketua Asosiasi Laundry di Tulungagung. (*)<\/p><p>Editor: Binti Q. Masruroh<\/p><p>Sumber : <a class=\"rank-math-link\" href=\"http:\/\/news.unair.ac.id\/2021\/09\/08\/tim-dosen-si-unair-berikan-pelatihan-digital-marketing-pada-pemilik-laundry-di-tulungagung\/\">http:\/\/news.unair.ac.id\/2021\/09\/08\/tim-dosen-si-unair-berikan-pelatihan-digital-marketing-pada-pemilik-laundry-di-tulungagung\/<\/a><\/p><p>Link publikasi : <a class=\"rank-math-link\" href=\"https:\/\/journal.jis-institute.org\/index.php\/jnpm\/article\/view\/388\/258?fbclid=IwAR2Alkv6BXZ618zC4jk2q34Fb-aNZWJwJioPpQW1JTne7_3BMLPrzEd1oDk\">View of Pelatihan dan Pendampingan Digital Marketing bagi UMKM Jasa Laundry menuju UMKM Go Digital (jis-institute.org) <\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ac8fea e-flex e-con-boxed e-con e-parent\" data-id=\"3ac8fea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-def93dd elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"def93dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/si.fst.unair.ac.id\/id\/2024\/04\/30\/prodi-si-juara-1-website-terbaik-unair\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Prodi SI Juara 1 Website Terbaik UNAIR<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/si.fst.unair.ac.id\/id\/2024\/07\/24\/fistco-first-time-coding-pembelajaran-coding-untuk-siswa-siswi-smp-di-surabaya\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">FISTCO (First Time Coding): Pembelajaran Coding untuk Siswa\/Siswi SMP di Surabaya<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tim Dosen SI UNAIR Berikan Pelatihan Digital Marketing pada Pemilik Laundry di Tulungagung Keberadaan dua perguruan tinggi yang cukup besar yaitu Universitas Islam Negeri (UIN) Sayyid Ali Rahmatullah Tulungagung dan [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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